Martial Arts is a skill set of defending oneself in any circumstance. It also strengthens the psychological health of adults and children both. It improves focus and discipline, making it a better choice for parents to enroll their kids at martial arts schools.
Martial Arts isn’t just a defense technique, it is a full package of learning a lifestyle. And, this is equally important for martial arts schools to help society understand the benefits of martial arts. Schools should increase their efforts to reach as many people and share the importance of this life-changing art.
Every martial arts studio is going through a critical time of very low attendees, due to the pandemic of COVID-19. As we are not going to get rid of this health crisis anytime soon, you should concentrate on increasing member engagement to retain existing students and attract new members.
Let us discuss a few prominent ways here:
Tip 1: Leverage the Power of YouTube Channel
Ways of advertising services or products have changed a lot. No one can deny how the trends are in favor of YouTube today. YouTube provides a platform where you can target the exact audience as it categorizes the viewers on the basis of age, gender, parental status, interests, and so on. Your martial arts school should also take advantage of the world’s largest video network – YouTube. The coolest way to reach out to your members is to upload your informative videos on the YouTube channel.
Tip 2: Conduct Remote Training
Secondly, school owners can take the privilege of remote training technology software. Through this software, your regular training classes can be operational on a remote basis. A remote training application can be installed on any device where students and instructors can engage in real-time and follow the training sessions online. A variety of features are available for both the host & the guests. You can run your online sessions at your ease.
Tip 3: Live Stream on Facebook/Insta and Conduct Challenges
As a school owner, you should share your training sessions & other informative videos on Facebook & Instagram. You will not sustain in the competition if you are not holding a Facebook/Instagram account. Follow the practice of sharing the videos and information through your business accounts on Facebook & Instagram. Currently, there is a growing trendof sharing challenges on these social platforms. You can put a challenge for the viewers by performing some tasks and upload the videos. These challenges encourage the viewers to get engaged with your services.
Tip 4: Provide Tips to Stay Active through Mail
Try to build a relationship with your students and this could be done by keeping in touch with them through emails. Never forget to share the required tips to stay active with your students via Newsletter, eBook, or articles. Maintain a caring relation by sharing emails regularly and ask them for their feedback.
Tip 5: Tell Members How You’re Providing a Safe Environment
As the pandemic of Covid-19 is spreading its feet, social life is shrinking. Martial Arts schools are reopening but not at full capacity. You should offer a safe environment to students and follow all government guidelines if you’re reopening your studio. Tell your members what measures you’re taking to improve their safety and support their health at school. At JIBASoft, we’re helping you with our OnMat martial arts school management software where the students can check-in remotely. As an admin, you can define if your classes will be offered “Onsite” and/or “Virtual” in OnMat Calendar. You can send notifications to students who will be eligible for a particular class.
Conclusion
The current health crisis due to COVID-19 is disturbing the physical and mental peace of every individual. And we can understand how impactful it is for the kids who are just advised to remain at home all the time. No one knows how long the situation will remain the same. Instead of letting your children or yourself play games online or watching videos all the time, get your kids and yourself to attend the online training sessions that will enhance your and their confidence, focus, and self-defense skills and reduce stress.
JIBASoft is offering OnMat martial arts studio software for school owners who are looking for ways to manage their members, both on-site and remotely. Our martial arts school management software is easy to use and feature-rich. OnMat will help you to run smooth online operations for the classes.